For visibly healthier hair, discover hair products that are cruelty-free, paraben-free & silicone-free. We are the science, you are the Living Proof®.

Hair Products That Really Make a Difference

Want to love your hair? Transform it. We make it easy for you to buy hair products that you can trust.

At Living Proof, safety and effectiveness are our number one priority. We've reinvented traditional hair products and created carefully-designed shampoo, conditioners, and styling products that are safe for any hair type or curl pattern. By closely working with scientists and top experts in the industry, we've been able to create innovative hair products that truly show a difference and give you the confidence to let your natural hair shine. We offer thickening hair mousse to bring fullness and texture to fine hair, flexible hairspray to keep your favorite hairstyle in place, and nourishing hair conditioner to make dry hair soft and manageable. If you're looking for hair products online that will deeply treat and condition your hair right at the root, prevent breakage, won’t build up on your scalp, and give you the volume and shine you've always wanted, Living Proof has got you covered.